North Grove Studio

Journal

Insights for
independent restaurants.

Practical thinking on restaurant websites, local SEO, and the digital decisions that affect your bottom line.

Featured Article

7 Common Restaurant Website Problems Worth Fixing
Featured

Website Strategy

7 Common Restaurant Website Problems Worth Fixing

The same handful of problems come up on most independent restaurant websites. None of them are dramatic on their own — but together they create real friction for guests trying to book.

January 28, 2025

6 min read

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All Articles

What Local SEO Actually Looks Like for a Restaurant

Local SEO

What Local SEO Actually Looks Like for a Restaurant

Local search visibility isn't complicated — but it's slower than most people want it to be. Here's an honest look at what the work actually involves.

January 14, 2025

5 min read

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Notes on Restaurant Menu Page Design

UX & Design

Notes on Restaurant Menu Page Design

The menu page is usually the most visited page on a restaurant website. It's also the one most restaurant owners have thought about least from a UX perspective.

December 30, 2024

4 min read

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What Google Reviews Are Actually Doing for Your Restaurant

Online Presence

What Google Reviews Are Actually Doing for Your Restaurant

Most restaurant owners know reviews matter. Fewer understand how they interact with local search visibility — or what a consistent review response practice actually looks like.

February 11, 2025

6 min read

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Third-Party Delivery and the Margin Problem: What the Numbers Actually Look Like

Revenue Strategy

Third-Party Delivery and the Margin Problem: What the Numbers Actually Look Like

Delivery platforms come with real costs most owners haven't fully calculated. Here's an honest look at the margin math — and where direct ordering makes sense.

January 21, 2025

7 min read

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Using Your Website to Improve Off-Peak Traffic — Realistically

Revenue Strategy

Using Your Website to Improve Off-Peak Traffic — Realistically

A website can help with soft demand during slower periods. It can't fix structural problems. Here's an honest look at what's actually possible.

February 4, 2025

5 min read

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Custom Website vs. Template: An Honest Comparison

Website Strategy

Custom Website vs. Template: An Honest Comparison

Templates have gotten genuinely good. Custom builds cost more. Here's a straightforward look at what the tradeoffs actually are — and which one fits your situation.

December 10, 2024

5 min read

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into practice?

We work with a small number of independent restaurants each year. If you'd like to talk about what your website should be doing for your business, we'd like to hear from you.

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