About
A focused practice
for independent restaurants.
We specialize in building high-performance websites for restaurants that care about how their digital presence performs — not just how it looks.
Jake Long
Founder — Designer — Developer
I started North Grove Studio after spending time working closely with a restaurant consultant — studying how restaurants operate, what drives revenue, and what the gap looks like between a great dining room and a website that doesn't do it justice. That experience changed how I think about web design.
I'm not a restaurant consultant. I'm a developer who understands restaurant context — table turnover, peak hours, catering value, the difference between a visitor and an actual guest. That understanding shapes every site I build.
North Grove Studio is intentionally small. I work directly with every client — no account managers, no handoffs, no templated solutions. Just deliberate design and a genuine interest in helping independent restaurants compete online.
Based in
Iowa, USA
Focus
Independent Restaurants
Experience
8+ years
What We Believe
Performance over decoration
Beautiful isn't enough. A restaurant website needs to convert curiosity into reservations. We think about structure, hierarchy, and intent before we think about aesthetics — and then we make it look great too.
Hospitality-first thinking
We don't start with a wireframe. We start by understanding your restaurant — peak hours, table turnover, what drives your revenue, who you're trying to reach. The design follows from that context.
Direct and long-term
No account managers. No handoffs. You work directly with the person building your site — from first call to launch and beyond. We take on fewer projects so each one gets the full attention it deserves.
If you're running a restaurant
you're proud of —
and your website doesn't reflect that yet, we'd like to talk. No hard sell. Just a conversation about what your restaurant needs online.
Book a Strategy Call